Conscious Design Defined

December 31, 2020 Candice

Conscious Design Defined

Conscious Design is not a concept that we invented at Conscious Design Media. People have done Conscious Design for hundreds of years, but why has it never been a main-stream focus? It’s about time. 

As The Centre for Conscious Design so aptly put it, Conscious Design is science, balancing designing for the ‘potential of space to impact’ while considering that ‘each situation is different and thus only intuition is appropriate as a tool.’

At its most basic, “Conscious Design” means that a thing (or a space) is designed to support and benefit the humans using it. Conscious Design means designing with an awareness of the potential long-term and unintended consequences and striving to build more sustainably. Conscious Design means it’s beyond form & function, it’s human-centric and being intentional about how design choices improve the human experience & impact human health. 

However, though it may have the common goal, Conscious Design might look different depending on who is doing the designing. We tend to think that you a design that isn’t good for people isn’t a good design at all.

To define how Conscious Design might look through different lenses, we gathered the wisdom and insights of key members of our team and thought leaders from around the world. 

We asked each person these two questions:

What does conscious design mean to you?

How do you define conscious design?

“For me, conscious design means being aware of all possible consequences of choices made during the design phase. For example, poor material choices may prove costly either or financially or healthwise, or both!” says Timo Aittokoski, Chief Technology Officer at Terraform Global. 

“Conscious design can be defined as a process of making well-informed design choices based on science and available facts instead of gut feeling or vague trend fads.” 

Robert John, Chief Executive Officer of Terraform Global, has a broad, visionary perspective. “Consciousness has many levels, the more consciously one manages to live their lives, the more balanced their life will be. Conscious design is a way of living and planning your life. Conscious Design means that whatever is created, has a justification to exist from a Human Centric point of view. It must serve a purpose, do overwhelmingly more good than bad & not create a new level of long-term problems with a short-sighted solution in mind.” 

Jamie Gold is a Wellness Design Consultant and author of the book Wellness by Design. She is also a Forbes contributor, a speaker, a Certified Kitchen Designer, and a Mayo Clinic Certified Wellness Coach. Her perspective is influenced by all of her training and experience. 

“To me, Conscious Design means being intentional about creating spaces that support the health, safety, and well-being of their occupants.”

Leah Segedie, is a consumer watchdog, author, activist, community organizer, strategist, and founder of the award-winning consumer activist website, paints a vivid picture of Conscious Design: 

“Conscious building design is in her infancy and I’m hoping she grows up to be a STRONG LADY one day! Yes, I’m personalizing an idea. Obviously, she’s female cause she’s awesome. When you think about Conscious Design, think about cradling people in a way that keeps them SAFE…not just housed in a building. What’s inside that building? If you are in California, that Prop.65 warning tells you we got work to do! STAT!” 

As a company, we are most keenly invested in the Conscious Design of indoor spaces, and how we can help interior designers and architects make informed choices for building materials, resulting in the purest Indoor Air Quality possible. We believe that Conscious Design is the best way to make clean indoor air accessible for all, in both the long term and the short term.



Candice Kilpatrick Brathwaite is the Executive Editor of Conscious Design Media.